The cloud continues to grow.

The market for public cloud computing services will grow by 19.6 per cent to hit $109 billion this year, according to Gartner figures detailed in our source article from The Business Standard. 

The fastest growing segment of that is infrastructure as a service (IaaS) which is expected to jump by 45.4 per cent in 2012. Business processes as a service (BPaaS) accounts for 77 per cent of the total global cloud market and is forecast to hit $84.2 billion this year, up from $72 billion in 2011. Good old SaaS is expected to grow to $14.4 billion this year.

IaaS is the fastest growing segment of the public cloud market, Gartner says. (Photo: Shutterstock)

Getting the word out there remains key to the growth of the cloud industry: cloud advertising made up about 47 per cent of the total public cloud services market in 2011, Gartner said. 

Related Story | Forrester: the future of IT isn’t in the cloud

North America is still the biggest market for public cloud but from now until 2016 some of the highest growth regions will be India, Indonesia, China, Russia, Argentina, Mexico and Brazil.

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