Microsoft Corp. will release a new version of its CRM (customer relationship management) software around the end of this year. With the new version will come a special edition for small businesses, a subscription-based licence for hosting services, and support for more languages, including Chinese and Arabic, Microsoft said
For HealthSource Plus, new customer relationship management (CRM) software was more about improving business processes than about acquiring a shiny new piece of technology. The SMB-sized third-party administrator offers management services such as group health benefit plans to Canadian companies.
When Microsoft last February announced its plans to enter the CRM market, the initial thinking was that the move could spell trouble down the road for top-tier vendors such as San Mateo, Calif.-based Siebel Systems Inc. But analysts, rivals and Microsoft itself say that for the time being, Microsoft CRM will appeal mainly to low-end users.