It only seems fitting that Apple would celebrate 10 years of the iPhone in the new Steve Jobs Theater. Audio of Jobs quoting, "That's what's going to keep Apple Apple. If we keep us us," played as Apple CEO Tim Cook took the stage to open up the event.
The iPhone X may be making the headlines, but let's not forget about the iPhone 8 and 8 Plus that Apple announced alongside the new premium smartphone. The next generation of iPhone is here, it's just fighting for the spotlight.