Articles Related to digital marketing

5 cybersecurity concerns in digital marketing

In an increasingly digitized world, the significance of cybersecurity cannot be overstated. As digital marketing expands, it too offers malicious actors more opportunities to carry out attacks. Let us explore the 5 most prevalent cybersecurity concerns in digital marketing.

Working from home’s impact on marketing strategy and messaging – Forbes

With more and more people working from home amid the ongoing pandemic, there has been a dramatic shift in consumer behaviour and there is a need for marketers to adapt their messaging and strategies in order to be able to deal with it effectively. 

Shopify terminates its chief marketing officer

Shopify’s chief marketing officer, Jeff Weiser, is out as the company restructures its marketing strategy and department, BetaKit noted in an article. 

The Business Leadership Podcast: Randy Frisch, president and CMO at Uberflip

Randy wears many hats, including overseeing the marketing, strategy, operations, sales, and execution of Uberflip's solution.

A roadmap for digital transformation”

Roll the clocks back ten years and you have a vastly different world: a young, slick Illinois senator in the White House, a game-changing...

#Media Leadership: Weekly Challenge – video marketing distribution

In the pilot episode of #Media Leadership, ITWC President Fawn Annan addresses the challenge of attracting an audience for video content.

Why a website is unneccessary in China

Take all the best applications from North America and combine them into a single device and what do you get? WeChat a cross-platform instant...

Yahoo’s latest acquisition is all about digital content, according to analysts

Regardless of the outcome, it’s unlikely to affect Canada anytime soon, experts note

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