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Articles Related to digital marketing

Security

5 cybersecurity concerns in digital marketing

Nick Djurovic -
In an increasingly digitized world, the significance of cybersecurity cannot be overstated. As digital marketing expands, it too offers malicious actors more opportunities to carry out attacks. Let us explore the 5 most prevalent cybersecurity concerns in digital marketing.
Future of Work

Working from home’s impact on marketing strategy and messaging – Forbes

Pragya Sehgal -
With more and more people working from home amid the ongoing pandemic, there has been a dramatic shift in consumer behaviour and there is a need for marketers to adapt their messaging and strategies in order to be able to deal with it effectively. 
Careers & Education

Shopify terminates its chief marketing officer

Pragya Sehgal -
Shopify’s chief marketing officer, Jeff Weiser, is out as the company restructures its marketing strategy and department, BetaKit noted in an article. 
Leadership

The Business Leadership Podcast: Randy Frisch, president and CMO at Uberflip

Edwin Frondozo -
Randy wears many hats, including overseeing the marketing, strategy, operations, sales, and execution of Uberflip's solution.
Digital Transformation

A roadmap for digital transformation”

Glenn Weir -
Roll the clocks back ten years and you have a vastly different world: a young, slick Illinois senator in the White House, a game-changing...
Leadership

#Media Leadership: Weekly Challenge – video marketing distribution

Fawn Annan -
In the pilot episode of #Media Leadership, ITWC President Fawn Annan addresses the challenge of attracting an audience for video content.
Cloud

Why a website is unneccessary in China

Steve Proctor -
Take all the best applications from North America and combine them into a single device and what do you get? WeChat a cross-platform instant...
Emerging Tech

Yahoo’s latest acquisition is all about digital content, according to analysts

Eric Emin Wood -
Regardless of the outcome, it’s unlikely to affect Canada anytime soon, experts note

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