In an increasingly digitized world, the significance of cybersecurity cannot be overstated. As digital marketing expands, it too offers malicious actors more opportunities to carry out attacks. Let us explore the 5 most prevalent cybersecurity concerns in digital marketing.
With more and more people working from home amid the ongoing pandemic, there has been a dramatic shift in consumer behaviour and there is a need for marketers to adapt their messaging and strategies in order to be able to deal with it effectively.