Take all the best applications from North America and combine them into a single device and what do you get? WeChat a cross-platform instant messaging platform in China with over 700 million active users.

In a break during the recent CanadianCIO Innovation Summit, Mary Whittle, principal of Strategic Marketing Matters Inc., spoke with ITWC Vice President of Marketing Steve Proctor about her experience with WeChat as she launched a campaign to export Canadian wines in the Far East.

“If you don’t get¬†incorporated into the WeChat world there, I fear you won’t have much of a business,” says Whittle.

The CanadianCIO Summit was sponsored by Cogeco Peer 1.