Operational decision management for dummies

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    Your business rules are hidden in your applications or processes. You’d like to automate your operational decisions, assuming the solution were safe and reliable. IT is so backlogged that change requests often take months to implement. Does any of this sound familiar?

    If so, Operational Decision Management (ODM) may be just what you need.

    ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-to-day operational decisions and allows business people and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both.

    ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference.

    What can this mean for your business? Adopting operational decision management can:

    • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
    • Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations
    • Empower knowledge workers and leverage mobile technologies to create more engaging experiences
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