Salesforce report says digitally mature nonprofits are more successful

According to the Salesforce Nonprofit Trends Report, companies that embrace technology regardless of size, revenue, or location have the strongest relationships and highest achievement rates.

Salesforce discovered that digitally mature nonprofits are more successful when they adapt, focus on retaining employees, and nurture a healthy environment. Nonprofits also want to invest more in improving their own technological skills. Cybersecurity, remote models, online donations, and hybrid events all focus on becoming more virtual and digitally mature.

According to Salesforce, “Agile organizations frequently use technology to surface insights and trends from data, which can then be shared among teams to enable faster decision-making.”

Salesforce also said that over the next 12 months, nonprofit organizations will prioritize cybersecurity and privacy (39 per cent), new programs and services (27 per cent), and remote work models (26 per cent). Non-profit organizations are also thinking about online services to increase revenue and engagement.

A sizeable minority of non-profit organizations (46 per cent) report making strategic decisions quickly. The organizations described by these agile non-profit organizations are tech adopters (51 per cent), adaptive (51 per cent), empowered (50 per cent), forward-thinking (48 per cent) and innovative (48 per cent). These characteristics constitute a positive “change mindset” that positions non-profit organizations to follow strategic developments and become more resilient.

The sources for this piece include an article in ZDNet.

IT World Canada Staff
IT World Canada Staff
The online resource for Canadian Information Technology professionals.

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