Nvidia launches flagship chip with AI capabilities

Nvidia Corp launched new flagship chips called Ada Lovelace for video gamers that use artificial intelligence (AI) to improve graphics.

The company said that the AI will be used in the chips to improve video game graphics, predict what some pixels should look like without having to perform a whole series of calculations, and create whole frames of a game.

Nvidia CEO Jensen Huang unveiled the new Ada Lovelace series of graphics chips, named after Augusta Ada King, an English mathematician and writer best known for her contributions to Charles Babbage’s proposed general-purpose mechanical computer, the Analytical Engine.

Huang also said that the chips will be manufactured by Taiwan Semiconductor Manufacturing (TSMC) using the “4N” chip manufacturing technology, a departure from Nvidia’s earlier era of flagship gaming chips manufactured by Samsung Electronics Co Ltd.

Nvidia’s vice president of global GeForce marketing, Matt Wuebbling, stated that the Lovelace chips will be widely available and will not be affected by a previously imposed U.S. ban on sales of Nvidia’s top data center AI chips to China. He also stated that the chips will not include the hash rate limiter that Nvidia has built into its previous chip generation to limit their use in the mining of the cryptocurrency Ethereum due to recent changes in the way it is tracked.

The chip’s flagship, the GeForce RTX 4090, will cost $1,599 and will be available from October 12, while two lower priced RTX 4080 models will be available in November for $899 and $1,199, respectively.

The sources for this piece include an article in Reuter.

IT World Canada Staff
IT World Canada Staff
The online resource for Canadian Information Technology professionals.

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