Instagram independent no-more

If you're not glued to Twitter today, you might not know that the biggest social networking company in the world just acquired one of the smallest.
That's right, Instagram – the little photo sharing/filter app and network that could – after just making the jump to Android has been acquired by none other than Facebook.
For a purported US$1 billion, Facebook will get to brand and integrate Instagram's user base, functionality and network.
Instagram, pre-purchase, is/was a San Francisco based company with a scant staff of 13. Since its app launched, the user base for Instagram grew to a whopping 30 million users and just gained another million after porting to Android.
Facebook has always been a little behind the times in terms of its photo functionality, so it isn't confusing why the purchase is important to them.

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Jim Love, Chief Content Officer, IT World Canada

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