RED calls out entire industry for shoot-out

Things are getting pretty salty in Hollywood. The CEO of RED – the all-digital camera that is wowing in part due to its price and also because of the amazing quality it can shoot – has invited “every camera company,” to join RED in testing their best cameras and equipment side-by-side.
From the post in the RED user forums:
 Each company can bring their own cameras and techs to supervise the testing. Each camera company can take their resulting footage and process the best way they know possible.
It's not completely unheard of for these kinds of challenges to be issued but it's a little startling just how clandestine Jim Jannard, CEO of RED is about it. He seems to honestly want to inform the public as to which camera performs best in which environment, though with a bit of confidence, naturally.
Now, that said, the footage will be screened not on 1080p quality screens – which are in every living room in America right now – but new 2k and 4k screens. I'm not sure if this gives any one company an advantage, as I'm sure they're all at least experimenting with the new formats, but it would seem to lend itself to RED's massive input lens.
Lannard also mentions in a later post how he'd be disappointed if other camera companies don't sign on for the June 4th shootout at RED's studio but it might take a bit more publicity than a forum post to guilt or shame other companies into participating. When it's just the CEO calling out other companies on the Internet, it's easy to ignore.
Original article: RED proposes camera shoot-out on June 4th (SlashGear)

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Jim Love, Chief Content Officer, IT World Canada

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