Digitalization Is Shaping the Future of Web Content Management

    3

    Web Content Management has become one of the biggest technological advancements of the digital age. As content continues to influence customer behaviours and is the key tool to drive engagement, companies can’t afford not to optimize their digital strategy to increase user experience.

    IT application leaders in charge of WCM must approach selecting WCM software in a different way and understand the context of digital transformation to successfully engage the right audience.

    Previous articleThe Forrester Wave™: Digital Experience Platforms, Q4 2015
    Next articleYour Digital Experience Technology Strategy Starts With A Customer Journey Map