The Forrester Wave™: Digital Experience Platforms, Q4 2015

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    Before your customers are your customers, they’re merely prospects who aren’t aware of your product, brand or company. Analyzing the customer life cycle is vital to strengthening your business and each organization must utilize all touchpoints, especially digital experiences to attract the always-on digital consumer.

    Forrester outlines how devising a digital experience platform architecture will help align strategies, teams, processes and technology to meet your business needs.

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