Your Digital Experience Technology Strategy Starts With A Customer Journey Map

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The needs and digital behavior of your target market is important to decipher before planning your technological investments. Forrester Research says vendors like Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, Salesforce, SAP hybris, SDL, and Sitecore will provide a solid foundation for your company’s digital experience strategy.

Application development and delivery (AD&D) professionals should perform three key actions to increase their customer experience and choose the right tools that lay the foundation for future agility.

Enterprise Applications, Enterprise Infrastructure, Integrating IT, IT Workplace agile AD&D, Digital operational excellence. Digital experience, journey map

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