Xerox launches new marketing, document processing services

Xerox Corp. once based its business on helping offices make paper copies of all sorts of documents, but these days it’s more in the business of handling the lifecycle of digital documents – and a new suite of services launched on Thursday further that goal.

Xerox announced it is expanding two different portfolios of service – its Communication and Marketing Solutions and its Document Transaction Processing Services. Aimed at large enterprises that are managing front-end and back-end processes, the focus is on automating processes and moving businesses away from paper-based work and into the digital space.

The Communication and Marketing Solutions package some services already provided by Xerox with some new services. Executives on a conference call with media didn’t make clear what services were new to Xerox’s portfolio, but said they were made designed based on customer requests.

“It’s always bout the notion of what type of communications are needed to make sure we’re helping our customers effectively communicate with their clients,” says Anoush Gordon, vice-president of communications and marketing solutions, global document outsourcing at Xerox.

The services also match the customer lifecycle with an enterprise, from the point of onboarding, to inbound and outbound communications, and providing transactional print and mail services. Services also include demand generation.

Xerox aligns its services with managing a customer’s lifecycle with a company. Click image for larger view.

Some changes to the Xerox Document Transaction Processing Services help enterprise customers manage documents from the point of capture to sending to external customers to analyzing data. The services include:

  • inbound customer communication
  • accounts payable and receivable
  • health records management
  • digitizing legacy files

“In most cases the transaction processes are feeding a core business process,” says Andy Jones, vice-president of workflow automation, large enterprise operations at Xerox. “It may well be an industry solution or a legacy platform the customer has in play… the handover may be completely dynamic or it may be a time batch or upload process.”

As an example, Jones said a customer could capture a document using the camera on a mobile device, upload it to a processing application, and then verify the data captured from it before passing it on.

Xerox has been supplying this service set to a large Canadian bank, and claims to have helped it register its customers to new financial products faster by processing between 80 and 100 million images and automating the processing of 1,600 different form types across 2,600 branches, categorizing documents by urgency and type, and indexing and routing outbound documents by branch and account.

Jones says he expects channel organizations will be able to make use of these new services too.

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Brian Jackson
Brian Jackson
Former editorial director of IT World Canada. Current research director at Info-Tech

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