Outgoing Intel CEO Paul Otellini believes touch-enabled laptops powerd by Microsoft’s Windows 8 operating system will be selling as low as $200 a unit by Christmas.
“I you look at touch-enabled Intel-based notebooks that are ultrathin and light using non-core processors…Those prices are going to be down as low as $200, probably,” Otellini told reporters during Intel’s first quarter earnings call.
PC sales slump, Windows 8 blamed
Intel touts ultrabooks, Itanium and Android
Stacy said touch-enabled thin notebooks using the Bay Trail, Intel’s Atom system-on-a-chip, will be selling for about $300.
As the holidays approach, Intel expects touch-enabled Ultrabooks being priced at around $499 to $599.
Intel initially said that the first generation of Ultrabooks would be priced at $1,000 but early releases actually failed to meet that price point.
Analysts firms IDC and Gartner Research have both released reports indicating that dismal PC shipments for the first quarter of 2013. Both companies said lack of consumer interest in Windows 8 was partly to blame.