Wii Fit, iPhone 3G among Japan’s top impulse buys in 2008

TOKYO – Nintendo’s Wii Fit game and Apple’s iPhone 3G are among the top 20 products Japanese consumers confessed to buying on impulse in 2008.

In a survey conducted by Japanese search engine Goo, the Wii Fit ranked third for the year behind the year’s two sweet sensations: salted sweets and raw caramel. Wii Fit became a national phenomenon because it was seen as an easy and fun way to get fit.

Around 3 million units of the software and companion “balance board” hardware are expected to be sold by Nintendo in Japan this year, it said recently. Worldwide the company expects to sell 10 million units this year.

One other game, “Monster Hunter Portable 2nd G” for the PlayStation Portable, was among the top 20 in the ranking. The Capcom game is one of the most popular for handheld platforms in Japan and has sold more than 2.5 million copies since its launch in March.

It was tied for 12th place with another local diet fad: a book that preached the values of keeping-in-shape by eating bananas for breakfast. Following hot-on-the-heels and tied for 14th place was both a mobile PC and the iPhone 3G.

Japan was part of the simultaneous worldwide launch of the iPhone 3G on July 11 and the phone got considerable media coverage in Japan. It was the first time the iPhone was available here (the previous 2G version wasn’t compatible with Japan’s cellular networks) and some people began camping out several days before the phone went on sale to be assured of getting one. When sales began, parts of the launch were broadcast live on Japan’s morning TV shows.

The popularity of the mobile PC this year can be put down to low prices. Not only are computers like Asus’ Eee PC redefining what consumers expect to pay for a laptop but machines are being offered for as little as

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now