Over the last decade, the LCBO has transformed from being a boring, not-very-tech-savvy government agency into a pretty sophisticated Canadian retailer. So says the government-run liquor chain’s senior vice-president of IT, Hugh Kelly.

“It’s an integral part of the fabric of our business,” he said. “We’ve incorporated technology into every facet of our business.” First up is the technology that customers can see.

Last October, the organization launched Vintages Shop Online, a Web site offering exclusive ultra-premium wines and liquors. With in-store stock space limited, the online store gives true connoisseurs the ability to purchase from smaller wine labels.

The bilingual site currently offers 500 niche brands not available in stores, with new products added every few weeks. It’s the LCBO’s first venture into commercial online sales.

One new release includes the P.S. B