VeriSign Inc. has separated its domain registrar services from its infrastructure offerings, pooling them under the Network Solutions brand and relaunching them with a host of new marketing deals and retooled packages.
The company’s domain registrar business, including domain name sales, Web site and e-mail services, will now be operated by VeriSign’s wholly owned Network Solutions Inc. subsidiary. Telecommunication, security and payment services will remain under the VeriSign brand.
The move, announced Monday, comes as part of the company’s effort to bank on the Network Solutions brand, which it scooped up when VeriSign purchased Network Solutions Inc. in a US$21 billion stock swap in 2000.
The Mountain View, Calif., company said that the division of services would better serve its customers, and it has launched a handful of new domain offerings to bolster the Network Solutions brand. The new subsidiary is offering simplified pricing for Web site and e-mail services, a VIP program for volume customers, and a chance for clients to earn airline miles when using the company’s services. These offerings are currently available at Network Solution’s new Web site at www.networksolutions.com.
While VeriSign has said that move is aimed at catering to customers, it’s also an effort to shore up the company’s public perception in the registrar business.
“While we realize we may have fallen short in some areas in the past, our visible efforts over the last year demonstrate how we have rededicated ourselves to serving our customers and delivering the most diverse and dependable group of Web services in the industry,” Network Solutions Executive Vice-President John Donoghue said in a statement.
A VeriSign spokesperson said Monday that the 650 employees working as part of VeriSign’s registrar business will continue to work in the same capacity in the new Network Solutions subsidiary.