Ticketing goes high-tech with SMS

New mobile phone ticketing technology could soon push paper-based tickets to the sidelines in many European soccer stadiums, ski resorts, trade shows and other large venues, according to an industry executive.

“Organizers of huge events like soccer games and trade shows are looking for ways to reduce their ticketing costs while at the same time making the service faster and more convenient for customers,” said Christian Ullmann, chief executive officer of Smartmachine International Holding GmbH, in an interview on Tuesday. “We have developed mobile ticketing technology that can meet these demands far better than traditional paper tickets.”

Smartmachine and its technology partner Skidata AG have developed a mobile ticketing system that allows customers to have a ticket sent to their mobile phone via SMS (Short Message Service) in the form of a 2D (two-dimensional) bar code. At the gate, they slide their mobile phone display showing the bar code by a bar code reader.

The technology, which has been tested by the English soccer club Southend United, will be installed at 10 of the 12 stadiums selected to host the FIFA (F

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Related Tech News

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.