TCL Communication to discontinue sales of BlackBerry devices

The KeyOne. Courtesy BlackBerry.

TCL Communication will no longer sell BlackBerry-branded mobile devices starting August 31, 2020.

BlackBerry’s brand licensing agreement with TCL Communication is due to end on Aug. 31 and the TCL has no further rights to design, manufacture or sell any new BlackBerry mobile devices. BlackBerry made the announcement this morning on Twitter.

However, TCL will be supporting its existing portfolio of Blackberry mobile devices including warranty and customer service until Aug. 22, 2022, or for as long as required by the local laws where the mobile device was purchased. 

Also:

BlackBerry adds Cylance to QNX, announces partnerships with AWS, Damon, and Renovo 

TCL Communication had entered into a brand licensing and technology support agreement with BlackBerry, in December 2019, to make new BlackBerry mobile devices (smartphones) and tablets available globally. Since then, until today, BlackBerry smartphones were manufactured, marketed and sold by TCL Communication globally – under the brand of Blackberry Mobile. They are manufactured, marketed and sold by Optiemus Infracom in the South African markets; and BB Merah Putih in the Indonesian markets. 

BlackBerry hasn’t revealed if it plans to start manufacturing its own smartphones globally or look for another manufacturing partner to do it under a similar brand licensing agreement. 

The product portfolio of TCL Communications includes TCL, BlackBerry and Alcatel branded devices.  

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Pragya Sehgal
Pragya Sehgal
Can be contacted at psehgal@itwc.ca or 647.695.3494. Born and raised in the capital city of India - Delhi - bounded by the river Yamuna on the west, Pragya has climbed the Himalayas, and survived medical professional stream in high school without becoming a patient or a doctor. Pragya now makes her home in Canada with her husband - a digital/online marketing fanatic who also loves to prepare delicious meals for her. When she isn’t working or writing around tech, she’s probably watching art films on Netflix, or wondering whether she should cut her hair short or not.

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