SAP to resell Open Text

Waterloo, Ont.-based Open Text Corp.’s enterprise content management suite for SAP customers is now being resold and rebranded by SAP AG.


The deal will allow SAP to offer Open Text’s SAP-focused ECM platform under the name SAP Extended ECM application by Open Text. The management platform, which integrates with SAP’s business processing systems, aims to bolster the content management capabilities for SAP shops and is targeted at customers looking to reduce the costs and regulatory burdens associated with unstructured data.

The agreement, which was announced at this week’s SAP TechEd 2009 conference in Phoenix, Ariz., marks the second time SAP and Open Text have teamed up in recent years. In 2007, SAP began reselling Open Text’s archiving and document access management products.

Case Study: Coca-Cola utilizes SAP technical upgrade project to migrate from Oracle to IBM DB2. Click here to Download


Bill Forquer, executive vice-president of global alliances for Open Text, said the deal will allow SAP customers to start developing a content management strategy as they make further investments in their overall business performance apps. Organizations facing increased regulatory pressures or looking to better prepare themselves for e-discovery will be particularly interested in the partnership, he added.



“You’re making all these investments in SAP, making investments in master data management and all those kinds of things, and now this will allow you to add your content management initiative as a part of that,” Forquer said.


Aside from giving companies the ability to join their e-discovery and compliance investments with their SAP systems, Forquer said a strong motivation behind the deal is to gain more access to SAP customers and hopefully expose those businesses to Open Text’s deep ECM portfolio.


Brian Babineau, a senior consulting analyst with Milford, Mass.-based Enterprise Strategy Group Inc., said the biggest beneficiary of the agreement will be SAP customers that want to automate their SAP business process workflow outside of their SAP environment


“Customers do not have to work with multiple vendors to obtain SAP-specific ECM functionality,” he said. “Hopefully, SAP provides customers with some unique ideas on how to leverage OpenText’s SAP-specific ECM capabilities within their environments. In my opinion, this creative thought process is where customers will get the most upside.”


As for whether SAP’s two partnerships with Open Text could eventually lead to an acquisition, Babineau said that the verdict is still out on whether SAP wants to be in the broader ECM business.


“I believe this is somewhat of a second date for SAP,” he said. “Open Text obtains go-to-market leverage and can spend its own resources focusing on other markets or trying to make SAP successful. Some second dates lead to a great relationship and eventually marriage. Others lead to the parties being friends, and there is always the possibility of the partnership being a non-starter.”


Babineau said it is still too early to tell what the outcome will be given that both of the agreements have been very narrowly focused.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Cybersecurity in 2024: Priorities and challenges for Canadian organizations 

By Derek Manky As predictions for 2024 point to the continued expansion...

Survey shows generative AI is a top priority for Canadian corporate leaders.

Leaders are devoting significant budget to generative AI for 2024 Canadian corporate...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now