Samsung drives capacity with new gear

Samsung Electronics Canada Inc. recently announced enhancements to its line of hard disk drives which promise to up capacity and lower latency.

According to the company, Samsung is focused on meeting customer demand with its new V60 Series hard disk drives. The drives offer multiple capacities up to 60GB for single disk drives as well as 80GB and 120GB on dual-disk models. The V60 series also delivers an average read-seek time of 8.9 milliseconds and a media-to-buffer rate of 498Mbps.

Along with the increased capacity, the V60 line features 5,400-rpm spindle speed and an average low latency of 5.56 milliseconds.

“Samsung has always been committed to the storage business,” said Matthew Ki, national business marketing manager for Samsung in Mississauga, Ont. “In this age, data is more precious than money. We realize the storage medium has to be that much more reliable.”

Ki explained that because performance requirements are constantly changing, Samsung has also recognized the need for higher capacities, faster access times and durability of its hard disk drive line. He noted that while the V60 offers 5,400-rpm spindle speed, there is a slow shift toward the 7,200-rpm spindle speed in the market for one simple reason: the faster the disk spins, the faster data can be read from it.

Still, the Canadian marketplace predominantly relies on the 5,400-rpm speed primarily due to the higher costs associated with the 7,200-rpm technology, Ki said.

“We introduced the V60 because the market still hasn’t transitioned fully to 7,200-rpm, but it was still looking for higher-capacity data storage,” he continued.

The V60 also offers high-speed dual digital signal processor architecture – which is a special-purpose CPU that provides ultra-fast instruction sequences – along with 2MB of buffer memory.

For the sensitive ear, Samsung has incorporated its NoiseGuard technology, which uses vibration-absorbing materials to reduce acoustic noise, and has added its ImpacGuard, a protective design technology that helps guard against vibration and serves as disk reinforcement that minimizes its susceptibility to shock.

Bill Cripouris, however, called the Guard features bonuses to the underlying package. Cripouris, director of material management for MDG Computers Canada Inc., a computer manufacturer in Oakville, Ont., said that Samsung hard drives have always proved efficient and meet the demand of MDG’s customer market.

“We like the latest and greatest all the time,” Cripouris explained. “We always like to be ahead of everybody. With the V60 we can offer our customers high performance at lower costs.”

Cripouris added that aside from its capacity and “extremely low failure rate,” what sets Samsung apart from competitor offers is its warranty. While many manufacturers offer standard one-year warranties on hardware, Samsung offers customers a three-year one on hard disk drives.

“PCs today are not just for data anymore,” Ki said. “They store photos, music and movies, as well as the operating system and applications. With the V60, customers get the high capacity associated with higher drive technology at low cost.”

Samsung’s V60 Series hard disk drives are available now. Pricing was not available at press time. For details, visit the company on the Web at

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