Primus creates BlackIron brand for cloud business

One of the country’s biggest independent services provider has created a new data centre and cloud division to focus on serving medium and enterprise-sized companies as well as governments.

Primus Telecommunications Canada, long known for its telecom and hosted PBX business, said Tuesday its data centre, cloud and managed services will now be offered through its BlackIron Data division

“Over the last two to three years we’ve focused more on the data centre business,” A.J. Byers, president of the new unit, said in an interview. “But we found that the key aspects of the data centre business are different from our telecom business.

“The data centre and cloud infrastructure business is very big on certification and compliance, service level agreements, guaranteed up time, and that is what BlackIron is focused on to drive a premier product.”
Primus has eight data centres across the country, the most recent of which is a Tier III facility certified by the Uptime Institute north of Toronto in Markham.

The company has a good base of customers, Byers said, but new customers they want certain assurances from a data centre providers. BlackIron can deliver that because all of its data centres meet a number of security and performance certifications, including PCI, CICA 5970 Type B, SSAE 16 Type II and ISAE 3402.

“Our compelling differentiator is that we have third party certification, validation and auditing against everything we do, so that when you’re making a decision about where to put your infrastructure you can be assured that you can rely on us.”

BlackIron competes against the biggest data center service providers in the country, including IBM Canada, Bell Canada and CGI.

As for pricing of products and services, Byers said BlackIron is “competitive,” with the added value of the compliance and certifications it has.

There are some “pricing incentives” now available for new customers that go along with the launch of the new brand.

BlackIron offers private and public cloud and hybrid infrastructure services. Many Canadian companies are taking timid steps into the cloud, only risking test or development applications, Byers said, but many are willing to put mission-critical applications.
Primus Business Services will be the arm through which organizations can buy its telecom and PBX offerings.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now