Not Fade Away

The Internet promises to up-end a lot of industries, but surprisingly pulp and paper isn’t one of them. That’s the conclusion of a study by The Boston Consulting Group Inc. ( entitled Paper and the Electronic Media: Creating Value From Uncertainty. Instead of eroding the use of paper, the Internet and other digital media will actually increase the consumption of some kinds of paper.

That’s not to say that some sectors of the industry will be unscathed. The study concludes that newsprint will take the biggest hit by 2003, with demand down 15 per cent from 1997 levels. The growth of on-line classified ads and Internet-based news services will be the main reasons for plummeting newsprint demand. Another lagging sector will be envelopes as increased e-mail use trims demand by 1 million tonnes by 2003.

Despite the misfortunes of newsprint and envelopes, overall paper consumption worldwide is projected to rise, as growth in most sectors outstrips losses. With consumption expected to double from 1996 to 2003, office paper consumption will be the big winner. Paper producers can thank individual printing both at home and in the office for their rosy future.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Previous article
Next article

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now