According to Lars Nyberg, it is no longer enough to merely mine customer data for analysis later on.

Comparing the growth of click-stream data collection on the Web to the California Gold Rush of the mid-1800s, Nyberg, NCR’s president and CEO, said strategic data analysis must instead be transformed into actionable and almost-immediate decisions.

Speaking to some 3,000 attendees at the recent 2000 NCR Partners Conference in Lake Buena Vista, Fla., most of them users of NCR’s Teradata data warehousing software, Nyberg said he plans to commit his company to encouraging the evolution of active data warehousing, “and the continued shift from technology for information to technology for relationships.