Motorola hints at new way to make a smart phone

The race to sell smart phones isn’t getting slower. It’s accelerating.

The evidence was seen last week in a U.S. newspaper ad from Google-owned Motorola Mobility which says its upcoming Moto X handset will allow buyers to design their own handset.

Mike Elgan of Computerworld U.S. believes this means Motorola will offer buyers a standard handset they can customize – colour, storage and other options.

(Motorola’s Razr HD LTE. Is this the old way to make a phone?)
Arguably, that’s what buyers can do now – there’s one model of the BlackBerry Z10 or Apple iPhone 5 or Samsung Galaxy S4 and you pick what you want – as long as what you want is either black or white, 16 GB or 32 GB of memory. If Elgan is right, Motorola will offer more options within a basic frame.

This contrasts with the way many handset makers sell phones: Users have a choice of many models with different screen sizes.

Whether Motorola’s strategy is revolutionary remains to be seen. Certainly as corporate BYOD strategies expand, buyers may well want the satisfaction of feeling they have a (somewhat) customized device.

On the other hand, so far buyers have shown a lot of brand loyalty.

Read the full story here.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

Featured Article

ADaPT connects employers with highly skilled young workers

Help wanted. That’s what many tech companies across Canada are saying, and research shows that as the demand for skilled workers...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now