The race to sell smart phones isn’t getting slower. It’s accelerating.
The evidence was seen last week in a U.S. newspaper ad from Google-owned Motorola Mobility which says its upcoming Moto X handset will allow buyers to design their own handset.
This contrasts with the way many handset makers sell phones: Users have a choice of many models with different screen sizes.
Whether Motorola’s strategy is revolutionary remains to be seen. Certainly as corporate BYOD strategies expand, buyers may well want the satisfaction of feeling they have a (somewhat) customized device.
On the other hand, so far buyers have shown a lot of brand loyalty.