Tuesday’s headline was the innocuous shareholder approval of Research In Motion’s name change to BlackBerry, emphasizing the core brand. By Wednesday, headlines were of rumours swirling about more layoffs at the Waterloo, Ont., smart phone maker.
The Wall Street Journal reports that job cuts to middle management
in the sales and support functions are looming, on top of the 5,000 jobs on the chopping block as announced in the last fiscal year.
BlackBerry representatives said they don’t comment on rumours. But the company’s year to date has been less than stellar.
Meanwhile, CEO Thorsten Heins recently announced that BlackBerry’s tablet effort, the PlayBook, which flopped in its first incarnation, wouldn’t be re-released on the new OS
, calling the user experience disappointing, and leaving BlackBerry locked out of the crucial tablet market.