Microsoft unveils ‘Dynamic’ virtualization roadmap

Microsoft Corp. announced Tuesday its continued push toward increased virtualization services as it tries to compete with industry leader VMware Inc.

The Redmond, Wash.-based software giant unveiled a company wide strategy, which it’s calling Dynamic IT, to target broad adoption of virtualization solutions among its huge customer base. The company announced the acquisition of San Jose, Calif.-based Calista Technologies – which creates desktop and presentation virtualization software – as well as an increased partnership with Fort Lauderdale, Fla.-based Citrix Systems.

Both moves come on the heels of last month’s beta release of Microsoft’s new hypervisor-based server virtualization technology, Hyper-V — the Window Server 2008-based platform which allows multiple virtual servers and machines to be run on a single physical server. And while the product will compete with VMware’s ESX Server 3i, launched at last year’s VMworld in San Francisco, a Microsoft executive believes the company’s increased focus on the virtualization strategy will help them bridge the gap in the server virtualization space.

“Obviously we are coming from behind, but the reality is that it’s early and we believe our strategy of helping customers adopt an ‘and’ versus an ‘or’ is really critical and will accelerate adoption to virtualization,” Bob Kelly, corporate vice-president of infrastructure server marketing at Microsoft, said. “Three or four years down the line, I think it’s going to be a close two-horse race.”

Virtualization has recently been heralded as the “wave of the future” for enterprise IT, but Kelly said despite all this hype, most users have not gotten onboard yet.

“We’re at the very early stages of adoption for this kind of technology, as less than 10 per cent of all servers are acting as hosts for server virtualization today,” Kelly said. “That means 90 per cent are not and the vast majority of the installed base is a very physical environment.”

One of the ways Microsoft hopes to address this and make a splash in the market is through its Citrix partnership. In Tuesday’s announcement, Microsoft unveiled a new Citrix software tool that will allow customers to easily transfer virtual machines between Citrix XenServer and Windows Server 2008 with Hyper-V to ensure greater interoperability for customers. The tool will be available in the second quarter of 2008.

“With this move you have an alignment between two very powerful heavyweights in the virtualization space and it delivers a tremendous amount of value for both customer bases,” Kelly said. “We’ve been partners with Citrix for nearly 20 years and are now extending that into the virtualization space.”

Microsoft said the partnership is part of its larger focus on integrated management for virtualization, which adds to its infrastructure virtualization software such as Hyper-V and Terminal Services within Windows Server 2008, as well as its Microsoft System Center management platform.

“Customers need one single pane of glass to manage physical and virtual environments,” Kelly said. “We fundamentally believe that the virtualization used today is at the very beginning of adoption and that customers will have physical and virtual environments for many years into the future and, therefore, need a single tool set for managing that environment. This is a critical differentiator, not only versus the competition, but more importantly a critical differentiator that allows customers to accelerate adoption of the technology.”

Rounding out Microsoft’s virtualization strategy, the company also announced new licencing terms for Windows Vista clients in the enterprise which provides unique licencing and flexibility to run Windows in virtual machines on servers and access them from PCs or thin clients. The annual subscription for Windows Vista Enterprise Centralized Desktop is now estimated at US$23 per desktop.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now