What if a picture really could be worth a thousand insights?

Digital data is the foundation upon which organizations today base the bulk of their major decisions. More and more, the line between business success and business failure seems to be at the point where a company goes from merely having data to being able to organize it and make sense of it.

Geographic information systems (GIS) are one of the biggest growth areas in data analytics. These systems analyze data and geography and present the results on a map to reveal deeper insights into an issue.

By using geospatial information and mapping, organizations are finding new ways to use data, and to discover new relationships and patterns in everything from traffic flow to crime statistics.

How organizations are using geospatial data

Until recently, geospatial data was mainly used by intelligence agencies, the military, and maritime and aeronautical organizations. Today, however, geospatial information is being used in most markets and institutions around the world, including:

Retail – Geospatial data provides retailers with data on local population income, housing and rent prices, surrounding business performance, population and age.  It helps retailers understand why purchases happen where they do.

Health care – Geospatial helps companies uncover patterns and contributing factors that provide a clearer understanding of what treatment priorities best “fit” a local population

Insurance industry – When disasters strike, insurance companies are using geospatial data to identify and prioritize response efforts.

Location technologies are becoming key drivers of digital transformation. These technologies are affecting how companies manage their assets, how they serve their customers, how they tackle and solve complex problems, and how they communicate and make critical decisions when time is of the essence.

Picture it for yourself

Esri Canada, the world’s leading GIS software distributor, provides enterprise GIS solutions that allow businesses, governments, and educational institutions to leverage the power of maps to make impactful decisions. On October 30th, join Esri Canada VP and General Manager John Kitchen, and Dell Canada Technical Educator Brad Evans for “Mapping the Route to Digital Transformation.”

Along with a compelling story about the use of geospatial data in digital transformation, this one-hour webinar will feature discussions around such topics as: recognizing and responding to changes in your marketplace; driving innovation from within your organization; geospatial analytics and making data-driven decisions; and turning your ideas into reality with the right tools and technologies.



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