RatePoint Inc. plans to introduce a service that will allow residents of the Second Life online society to rate one another. The ratings promise to help them make better decisions about choosing who to socialize or do business with in the virtual world, the vendor said. The new Second Life rating system is an extension of RatePoint’s existing People Powered Ratings service that lets users rate Web sites, products and services. “This is something that is desperately needed in Second Life,” said Chris Bailey, CEO and co-founder of RatePoint. The new RatePoint service, which will be free, will allow residents of the virtual city to see the ratings, which range from one to five stars, of anyone who approaches them, Bailey said. Residents also can install a private-view extension to display the rating of any resident in the immediate vicinity. As residents rate one another using the system, it begins building a profile of the likes and dislikes of each. With that data, the system can group residents whose ratings are similar.



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