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Local search firm buys into mobile ads

Briony Smith

Local search solution vendor Call Genie announced today its acquisition of advertising and mobile content delivery company PhoneSpots, which was bought for $5.75-million.

The Oakland, California-basedPhoneSpots will provide its new owner with mobile advertising and mobile content delivery geared toward Call Genie-enabled mobile device users.

The acquisition will also allow Call Genie, which is based out of Toronto, to offer AdExchange with pay-per-call tracking that is compatible with many media and services.

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Jim Love, Chief Content Officer, IT World Canada

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Briony Smith
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