tries to sink spammers

An Ottawa businessman and domain-name overseer says freshly minted privacy technology will help his company’s clients outfox spammers.

Rob Hall, president of, a domain name registration authority, announced Tuesday the availability of a free privacy service for the firm’s estimated 100,000 clients. The idea is to reduce the amount of unsolicited marketing e-mail sent to their inboxes, said Hall.

When a company applies for a domain name, authorities such as are required – under contract terms with various Internet registries – to publish its contact information in what’s known as the “whois database”. Unscrupulous marketing firms regularly mine that database for e-mail addresses, to which they send unsolicited junk e-mail.

“Most of them do it. It’s an easy way to get addresses,” Hall said.

The exposure caused by the whois database has long been a problem, he added, but one that up to now Hall has had little control over. “More and more of our customers are asking if they can’t publish their e-mail addresses,” Hall said.

Not content to throw up his hands, he put’s development team to work earlier this year. The result is a patented technology that lets’s clients submit a temporary e-mail to the whois database, which they can change as often as every week. forwards mail delivered to the dummy account directly to the client’s e-mail address of choice.

Hall said individual spam messages aren’t problematic on their own. However, over time, dozens or even hundreds of such e-mails starts to take a toll. “Spam costs time and money in dealing with it,” Hall said, especially the increased pressure it puts on corporate bandwidth.

“Even worse is the employee’s time reading it,” he added.

There is also a cost to consumers who have to pay for the time it takes to download spam through their Internet service provider. In fact, the European Commission said in a report earlier this year that spam costs European Internet users about 10 billion Euros (US$8.57 billion) every year in money spent on Internet connectivity.

Hall said to his knowledge is the first registration authority in the world to attempt to block spam on behalf of its clients. in Ottawa is at

– With files from IDG News Service.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now