IBM gets Real

Answering an increased demand from its service provider customers for better audio and video streaming capabilities, IBM Corp. on Thursday announced that it has struck a deal with Seattle, Washington-based RealNetworks Inc. to feature RealNetworks’ RealSystem technology on Big Blue’s Unix server line.

RealSystem 8 will be available immediately for IBM’s RS/6000 systems as well as the new eServer pSeries line of Unix server products, according to Tim Dougherty, the director of ebusiness marketing for the Armonk, N.Y.-based IBM.

A bundled platform that includes the popular RealServer, RealProducer, and RealPlayer family of products, RealSystem 8 is operating system independent and supports over 40 media data types.

Dougherty said that “an increasing demand [for streaming media capabilities] from infrastructure customers and service providers who are heavy uses of streaming audio and video” drove the decision to begin packaging the RealNetworks technology in IBM servers.

“This also opens new possibilities for our e-commerce customers to take their online catalogs and make them more exciting, and it’s a good way to provide executive briefing to an employee population or a seminar event,” said Dougherty.

Dougherty represented the RealNetworks deal as the latest salvo to be lobbed at competitor Sun Microsystems, based in Palo Alto, Calif.

“This is another weapon to use,” said Dougherty. “We have been very public about going after Sun customers and making our technology available to replace Sun machines.”

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now