HP appoints new EMEA head

Hewlett-Packard Co. (HP) has announced the appointment of Francesco Serafini, a 24-year HP veteran, as senior vice-president and MD for HP Europe, Middle East and Africa (EMEA) and the Technology Solutions Group (TSG) EMEA.

Serafini will chair the regional leadership team responsible for HP’s strategy in EMEA, developing partnerships and key stakeholder relations for HP.

As part of his role, he will also lead the enterprise storage and systems, software and services businesses, including sales and marketing to enterprise and public sector customers.

“Francesco Serafini is an outstanding leader, with a deep understanding of not only our services, solutions and product portfolio, but also of the challenges of competing in very dynamic markets while successfully serving customers,” says Ann Livermore, executive vice-president, HP Technology Solutions Group. “He is ideally suited to taking HP EMEA forward and extending HP’s regional leadership position.”

Serafini’s appointment is part of a company-wide restructuring announced by HP. With immediate effect, Bernard Meric, formerly MD, senior vice-president EMEA, will transition to a new senior vice-president, European Union Relations role in HP’s worldwide government relations function.

“Our goal is to become a simpler and more responsive company for our customers and partners to do business with,” Serafini says. “It is a privilege for me to lead a very talented team in EMEA and to drive our business success in the region. I would like to thank Bernard Meric, who led this region and played a critical role in a challenging time. He succeeded in strengthening HP’s market position and built a strong and aligned European leadership team, of which I was proud to be a part.”

HP announced earlier this month that it would let go nearly 15,000 employees in a company-wide restructuring.

Related links:

HP chief urged to take pay cut to augment cost savings

HP plans to cut 14,500 jobs, saving $1.9B a year

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

ADaPT connects employers with highly skilled young workers

Help wanted. That’s what many tech companies across Canada are saying, and research shows...

Unlocking Transformation: IoT and Generative AI Powered by Cloud

Amidst economic fluctuations and disruptive forces, Canadian businesses are steering through uncharted waters. To...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now