Gamification data can drive ROI

Business doesn’t always have to be work. In fact, these days it helps if its fun — especially if you want to pull in certian kinds of customers.
That’s the theory behind gamification, which makes use of game designs in non-game applications — think of giving points or virtual currency to people who participate in Web site games or contests, for example.
One company that makes a gamification platform is Badgeville, which says it now has 200 customers around the world including Salesforce. Badgeville has been used by BellMedia’s Much Music in this country to reward people for  registering on the Web site, leaving a comment, uploading content, voting on polls.
To get a deeper look at Badgeville, Toni Bowers interviewed company officials
The piece points out that it isn’t just consumers that gamification can be pitched at. For example, consulting firm Deloitte uses the technique to get clients to encourage their staff to take training courses.
It’s not the only tool an organization should use to increase participation by customers or staff, but it is worth considering.  

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Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

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