Flypaper Studio, Inc. Tuesday introduces a subscription version of its interactive presentation application aimed at helping sales people and others produce Adobe Flash-based “stories” that track how viewers respond so creators can make changes if attention wanes, or contact a viewer if she indicates interest. Flypaper Pro costs US$195 a year, and until Aug. 31 the company is reducing the subscription cost by $50.

Flypaper Pro as a software-as-a-service (SaaS) application is a prelude to the company’s upcoming enterprise version, scheduled for September, which is expected to integrate with top customer relationship management (CRM) software. The 32-person Phoenix, AZ company was founded by an executive team whose experience includes developing ACT! and SalesLogix



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