Facebook unveils a different type of search

Facebook founder Mark Zuckerberg unveiled the social network’s new Graph Search, which allows users to query Facebook information available to them.
Unlike a keyword search or search string — read, “Google” — Graph search mines information from the user’s network to return results such as “friends who live in Toronto,” “restaurants my friends like,” or “bands my friends listen to.”
Interestingly, there’s a partnership element involving Microsoft’s Bing search engine, which will supply relevant information that’s not part of the Facebook database (for example, local weather).
So … should Google be shaking in its boots?
No. At least, not right now. This is very narrow social search. Alive to user’s privacy concerns, Facebook assures us that only the information you’d be able to see on Facebook anyway will be mined for the searches. It will be extremely useful in a social situation — you’ve got concert tickets and you want to know if any of your friends would be interested — but isn’t suitable for the kind of general information search Google has become synonymous with. It does, however, perform a function that Google can’t, so it’s a good complement.
In an enterprise context, there could be some interesting use cases — breaking down demographics and geography of followers, finding common interests to tailor promotions and incentives, etc.
How would you use Graph Search in your enterprise? Tell us in the comment box below.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Dave Webb
Dave Webb
Dave Webb is a freelance editor and writer. A veteran journalist of more than 20 years' experience (15 of them in technology), he has held senior editorial positions with a number of technology publications. He was honoured with an Andersen Consulting Award for Excellence in Business Journalism in 2000, and several Canadian Online Publishing Awards as part of the ComputerWorld Canada team.

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now