Execs: Compelling apps key to mobile devices

While Microsoft Corp. sees tremendous opportunity in the wireless mobile space, the key to success will be forthcoming compelling applications and services, said Derek Brown, director of global communications for Microsoft’s mobile devices division, in a keynote at the Pocket PC Summit in Philadelphia.

Brown also stressed that although the infrastructure side of wireless carrier networks is in place, uptake among corporate users has been slow.

“Today, the infrastructure is built but no one is using it, no one is signing up,” Brown said. “You’ve got to have compelling apps and services. You’ve got to have rich devices that can support these [applications and services], and [you need] an entire ecosystem to support this,” he added.

When asked what the killer application will be, Brown commented that there will not be one single application that drives the use of wireless handhelds.

“There’s not a killer app, there are thousands of developers writing thousands of applications that fit individual needs,” he said.

Microsoft is committing a huge investment, trying to build and increase this mobile ecosystem, Brown said. Microsoft’s Pocket PC was launched two years ago in a market dominated by Palm OS, but in which Microsoft is making inroads, especially in the enterprise market where security is an issue. The company this spring announced deals with three of the largest wireless carriers in the United States to sell handsets running Microsoft’s Pocket PC 2002 Phone Edition operating system. And the Smartphone 2002 is currently in trials in the United States and looking to launch “in the not too distant future.”

“Our focus is on these rich devices,” Brown said. “But we’ve got to have the whole thing together. We can’t just drop these devices on the market without the carriers being involved and without great apps being available.”

In order to encourage developers of mobile applications, Microsoft last month announced the Mobile2Market program, which gives developers an avenue for selling their applications to carrier’s subscribers.

“Developers are key to the platform’s success,” Brown said. “You can’t just take a PDA and put a phone on top of it. Deep software integration is key.”

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now