The first .eu domains will go on sale Wednesday morning.

Until Feb. 7, only those with trademarks will be entitled to apply. From February, applications will be extended to trade and company names, and then finally, on April 7 the market will be opened for anybody who wish to apply for the new European Union domain.

The .eu domain has taken an incredibly five years to come to fruition, having been first mooted in February 2000. Cementing its reputation for slowness, the E.U. has spent from then until earlier this year trying to come to agreement over it. By comparison, the Internet overseeing organization ICANN took just weeks to approve the new top-level domain.

The domains cost