With unemployment at a 16-year high of 7.6 per cent and job opportunities very scarce, what job seeker wouldn’t want to hire a career coach-someone who can help him quickly land a job in this bear market?

Career coaches and the clients who use them say coaches can give job seekers a competitive edge in a number of ways: They can help job seekers develop unique personal brands that will differentiate them in a crowded market. They can help job seekers mine the ” hidden job market” for unadvertised positions.

They can also help job seekers articulate their strengths and passions in professional communications (e.g., r



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