Tuesday, December 7, 2021

Dancing to the inbox rocks

Want an e-mail from Elvis himself? Just borrow the king of rock and roll’s name by going to Elvis.com and signing up for a free, personal e-mail account. Elvis.com is the official Web site of Elvis Presley Enterprises Inc. in Memphis, Tenn., a product of the Elvis Presley Trust, which is funded by the Presley family as well as money the legend left in his will.

The e-mail promotion celebrates the site’s name change from Elvis-presley.com to the more recognizable Elvis.com. The site links Elvis fans of every age from all over the world and promises up-to-the-minute updates on all things kingly. More than just a newsletter reporting that “Elvis is still dead,” it tells you all about places to hear, see or touch things connected with the king, such as Elvis Presley Ave. in Shreveport, La., or the new musical Jailhouse Rock. According to Scott Williams, manager of marketing and communications at Elvis Presley Enterprises, 100 to 150 customers per day are signing up for personalized e-mail accounts. The total at press time was more than 30,000 people, and Williams promises all of America can have an Elvis e-mail. But the question remains . . . young Elvis or old Elvis?

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Jim Love, Chief Content Officer, IT World Canada

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