Customer relationship mismanagement?

The good news is Canadian companies are quick out of the gate with customer relationship management (CRM) strategies, in part because we tend to build the technology infrastructure first, says Cap Gemini Ernst & Young. The bad news

is, once IT finishes the back end, corporate doesn’t know what to do with it.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Related Tech News

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Featured Reads