Company Uses Internet To Speed Up Snail Mail

One of the ironic twists provided by the Internet revolution has been the growing use of paper in offices across the world. The electronic medium may have sped up dispatches via email but it appears businesses are still demanding a hard copy for important reports and precious information.

In an effort to satisfy Canadian customers’ demands for increased speed but traditional quality, California’s has introduced its online same day document delivery service into Toronto.

The six-month-old private print and delivery company recently announced customers will have the ability to deliver documents to Toronto within two hours. The rest of Canada is available for next day service.

According to Bennet Hirsch,’s senior vice president of marketing, the company’s value proposition is based on the speed at which customers can upload their documents to’s destination offices in 14 cities. The documents are then bound, collated and delivered in a short turnaround time.

Hirsch said the company is aggressively targeting its service to four major markets, including the small-office/home-office and medium-sized businesses, the global 2000 companies, the co-branded market (it has already announced partnerships with,, and other related Web sites), and various ASPs.

He added that is similar to an ASP in that it also provides customers with hosted on-line features including an on-line address book, so customers can address packages at the click of a button, and a virtual filing cabinet, which allows travelling employees to print rapidly changing documents such as marketing literature and sales sheets.

Analyst Mark Quigley, of the Yankee Group in Canada, in Brockville, Ont., said’s presence is an indication of the failure of the notion of the “paperless office.”

“I can have an electronic document to you in less than two hours using the Internet,” Quigley said, referring to the relative ease on-line users can send a document attachment via e-mail. “The big difference is in the presentation. Sometimes electronic copy isn’t acceptable. Having a signed document or having a document that is properly bound is something some clients will only accept.

“In the electronic world, the deadlines have become shorter and shorter,” he added. “People are expecting things much quicker than they did in the past.”

As always though, concern about security will be of paramount importance to customers sending possibly sensitive information over the Internet, Quigley said.

“I would think the comfort level in terms of transferring documents over the Internet has certainly increased,” he said. “Having said that, it’s going to continue to be a concern as long as people continue to read about hackers stealing (credit) card numbers and hacking into Web sites.”

Hirsch said his company has taken measures to ensure the safety of all documents.

“Once you enter our site, it’s extremely secure, with SSL 128 bit encryption, Cisco firewalls, and other security features,” he explained. The company also employs a dedicated T-1 line out of its server farm in Austin, Tex.

“So, for example, if you’re sending documents to New York for same day delivery they get routed through our server farm, and then they would be routed on a dedicated T-1 line to our facility in New York.”’s same-day print and delivery service starts at $19.95 for up to 10 black and white pages, with next-day service about $10 less for the same document size. For more information, visit the company’s Web site at

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Jim Love, Chief Content Officer, IT World Canada

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