Book Reviews

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

By Evan M. Dudik

Amacom, 2000, $44.95

What’s wrong with business strategy? It’s too tied to fads such as total quality management and business process reengineering, according to consultant Evan Dudik.

Instead of looking for advice in business books (unless, of course, you’re reading Strategic Renaissance), which generally reverse engineer the success of one company to find its underlying strategy and then claim that the strategy applies to all companies, Dudik says corporate executives must accept the challenge of creating their own opportunity-based strategies given their particular markets, customers and competitors.

Citing examples from science, history and business, Dudik suggests that companies articulate their business strategy as a series of if/then statements. The strategy must specify both where a company plays offence vis-

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Cybersecurity in 2024: Priorities and challenges for Canadian organizations 

By Derek Manky As predictions for 2024 point to the continued expansion...

Survey shows generative AI is a top priority for Canadian corporate leaders.

Leaders are devoting significant budget to generative AI for 2024 Canadian corporate...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now