Blogosphere vs. mainstream media

The last decade of the 20th century will be remembered for the global Internet. The first decade of the 21st century will be remembered for blogs.

Depending on whom you talk to, blogs are either a loose cannon or the replacement for the mainstream media. The truth, as is often the case, is somewhere in between.

In an interview on Fox News, former CBS executive Jonathan Klein complained, “Bloggers have no checks and balances….You couldn’t have a starker contrast between the multiple layers of check and balances (of the mainstream media) and a guy sitting in his livingroom in his pajamas writing.” What really irks Klein is the ability of a handful of blogs to put some badly needed checks and balances on CBS.

Charles Johnson, who operates the Little Green Footballs blog, helped prove beyond a reasonable doubt that the documents raising questions about President Bush’s National Guard service, presented by Dan Rather on CBS’s 60 Minutes, were fakes. Using Microsoft Word for Mac OS X, Johnson created a look-alike of one of the alleged documents.

I’m not claiming blogs represent a higher standard of journalistic integrity. Klein is right about one thing: Blogs are the unvarnished products of people who may or may not know what they are talking about. But that misses the point. Blogs are useful because they are immediate, interactive and accessible to anyone who stumbles on a truth the mainstream media, for whatever reason, chooses to ignore.

David vs. Goliath stories aside, blogs are here to stay because they deliver unique value. It’s still generally true that you get what you pay for. But many blogs serve esoteric subjects and interests with small or scattered followings — opportunities the mainstream media consider unviable.

Blogs will complement rather than replace traditional media. They can provide links to multiple sources and a place for readers to contribute. Blogs are not better than the mainstream media, but they are different.

Brodsky is president of Datacomm Research Co. of St. Louis. He can be reached at [email protected].

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now