Vodafone Group PLC formally rolled out its third-generation (3G) mobile communication products and services in 12 European countries and Japan on Wednesday.

The company expects 3G to begin gaining mass market acceptance next year, and forecasts over 10 million customers will be using its Vodafone Live portal with 3G services by March 2006 in it subsidiaries. “Our rough estimate is that the 3G service will be used by 10 per cent of our base within the next 15 months,” said Vodafone Chief Executive Officer (CEO) Arun Sarin in a press conference that was also broadcast over the Web.

Vodafone is seeking to make back its massive investment in 3G, including the