LAS VEGAS - IBM Corp. announced new product updates and tools to their business analytics portfolio on Monday, adding even more chips to its bet on the analytics and data management industry.
The software giant revealed its new business intelligence tools at this week’s Information On Demand conference in Las Vegas.
Under the IBM Cognos banner, the company announced a customer performance tracker aimed at sales reps, a workforce performance analytics tool aimed at HR professionals, and a supply chain performance platform for procurement professionals.
“What ERP did 20 years ago, this will be bigger than that,” said Ambuj Goyal, general manager of business analytics and process optimization at IBM, referring to IBM’s new business analytics strategy at his keynote address.
IBM said that its new content analytics applications all aim to combine internal data collected by an organization with external customer-based trends. By using new content analytics tools for customer performance analytics, for example, enterprises will be able to sift through external sources such as e-mail, blogs and Web sites and bring that information back into their data warehouse.
The company also rolled out a significant new update to their InfoSphere product line.
IBM’s Master Information Hub, which will be offered as an optional add-on to the newly released InfoSphere Master Data Management Server 9.0, aims to give organizations one single view of the common information they have sitting across many applications throughout their business. Users will also be able to create custom or pre-built data domains for their customer, product and other account information.
For instance, a hospital could see government codes for spreading diseases such as the H1N1 virus together with various patient records. In the retail space, a similar use case can also be achieved, with a clothing shop using a calendar of in-store and relating it to their suppliers.
With these announcements taking centre stage at IOD 2009, IBM had surprisingly little to say about its recent acquisition of analytics vendor SPSS. The influence of the company’s Cognos purchase in 2007 was obvious in IBM’s new line of pre-configured analytics software, but IBM executives did not provide any details as to how SPSS will be utilized going forward.
For Frank Kern, a senior vice-president of IBM’s Global Business Services, these announcements are just the beginning of IBM’s plans. He added that IBM has invested and will continue to invest billions of dollars into the business analytics market, as long as business leaders continue to distrust the data they are given.