Customer centricity: How commerce is being redefined


Morteza Mahjour, CIOO, RBC Financial Group



Anju Virmani, CIO, CargoJet

Related Assets


Putting the Customer at the centre



Putting the Customer at the centre

Empowered by social technology and unprecedented amounts of information, today’s customers present new challenges and opportunities to businesses worldwide. Smarter Commerce is a customer-centric approach, helping businesses stay agile and integrated while leveraging customer data. 3.05 Min


Smarter Commerce is redefining value chain visibility



Smarter Commerce is redefining value chain visibility

Smarter Commerce is redefining commerce in the age of the customer. It starts with putting the customer at the center of your operations – which of itself is not a new idea – however, truly operationalizing this strategy is not easy. It requires synchronizing your entire value chain to deliver consistent and predictable outcomes and necessitates improved collaboration and visibility for your
customers and partners.


Redefining commerce in the age of the customer



Redefining commerce in the age of the customer

It all starts with the customer. In business, this has always been true. But today there is a new breed of customer who is dictating a new set of terms in the dynamic between buyers
and sellers.


Smarter Commerce and the value chain



Smarter Commerce and the value chain

Commerce has almost always been driven by supply and demand… but demand and supply has quickly become the new norm for a key reason: empowered customers. To survive and thrive in an increasingly competitive marketplace, the right strategy and solutions can make all the difference. 4min+


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