Surface sales modest, says Microsoft
Two weeks ago Microsoft launched its Surface tablet with Windows RT to tremendous hoopla. What does it have to show for it? Sales have gone “modestly,” CEO Steve Ballmer told a French newspaper, in a report carried by Network World U.S.
 
 
We’re not quite sure that’s a surprise. Microsoft and its partners embarked on a two-prong tablet strategy, launching first with Windows 8 and WinRT — arguably a light version of the OS that can’t use legacy applications — with tablets sporting Windows 8 Pro to come in a few months. But there is no distinct price or feature advantage to challenge Apple’s iPad or Samsung’s Galaxy Tab 10.1.
 
One advantage Apple has in its arsenal is that it is still selling the iPad2 at a discount ($399 at Staples.ca and Best Buy, for instance).
 
RELATED CONTENT
Surface: First of the third wave tablets
 
Tablet manufacturers in the Windows camp are going to have to get more aggressive if they want to make inroads against Apple.
 
 
Editor’s note: After this article was published a Microsoft spokesman emailed to say Ballmer’s use of the term “modest” was in relation to the company’s approach in ramping up supply and distribution of Surface tablets with WinRT. “While the approach has been modest,” the spokesman said, “Steve notes the reception to the device has been ‘fantastic,’ which is why he also said that ‘soon it will soon be available in more countries and in more stores.'”
 


Related Download
Flash Array Deployment for Dummies Sponsor: IBM
Flash Array Deployment for Dummies
Organizations are realizing how their IT performs will directly affect how well their business performs. Solid state storage made from NAND flash memory chips has evolved in terms of cost, performance, and reliability to the point where many organizations are seriously considering its use to replace inefficient, unacceptably slow mechanical spinning disk systems.
Register Now