CIBC turns up the heat with alliances

CIBC has teamed up with Toronto-based Advantex Marketing International Inc. to offer CIBC Aerogold cardholders an Internet-based shopping rewards program developed by Advantex for CIBC. Called CIBC Aerogold Advantex Benefit Online, it lets cardholders registered at www.aerogoldadvantex.com earn Aeroplan Bonus Miles on their purchases at dozens affiliated leading e-retailers, including Indigo.ca, IBM.ca, eBags.com, Sharperimage.com and Justwhiteshirts.com. Bonus miles earned are in addition to the one Aeroplan Mile per dollar cardholders receive when making purchases with their CIBC Aerogold card.

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